Co-lab for this year’s telethon
With a great commitment and years of collaboration with Médecins Sans Frontières, we wanted to create extra awareness around this year's fundraising, through an intensive design collaboration with several artists.
We gathered a wide range of artists to contribute to this year's auction. With the goal of engaging far beyond our own target audience, we created something new and different in collaboration with the talented artists.
Based on the jacket, YR White Putty, eight unique garments were auctioned off to raise money for this year's auction.
"The jackets that the artists were given, are our model Yr White Putty. It served as a white canvas in the design process, giving the artists a big foundation to be creative. The jackets' motifs therefore have an enormous range of different expressions in the form of colours, materials and patterns. We hope to make this even bigger and better for the years to come."